Digital Strategy & Planning

At The True Fame Media

our Digital Strategy & Planning service is the foundation for every successful online presence. We don't believe in one-size-fits-all plans. Instead, we build custom digital strategies tailored to your specific business goals, target audience, industry trends, and current digital footprint.

Our service is ideal for startups, small businesses, and growing brands that want to build a powerful, consistent, and goal-driven online presence across all digital channels.

What’s Included in Our Digital Strategy & Planning Services

Brand & Market Analysis

We begin by understanding your business from the inside out. This includes:

  • Analyzing your current digital presence

  • Identifying your strengths, weaknesses, opportunities, and threats (SWOT)

  • Studying your competitors and target market behavior

person in blue shirt writing on white paper
person in blue shirt writing on white paper

Goal Setting & Audience Targeting

Based on insights, we define clear digital goals like:

  • Lead generation

  • Social media growth

  • Website traffic

  • Online visibility
    We then define and segment your ideal target audience for precise messaging.

person performing heart hand gesture
person performing heart hand gesture

Channel Strategy & Content Planning

We select the most effective platforms for your business (Instagram, YouTube, Facebook, Google, etc.) and create a content marketing calendar:

  • What to post

  • When to post

  • Which platforms to use

  • Campaign themes & creatives

person writing on white paper
person writing on white paper

SEO & Paid Media Planning

We design strategies that combine organic growth with paid advertising:

  • Keyword & SEO strategy

  • Google Ads & Meta Ads plan

  • Budget planning & bidding strategies

  • Retargeting and funnel optimization

monitor screengrab
monitor screengrab

Performance Metrics & Tracking

Every plan includes clearly defined KPIs to track performance:

  • Engagement rate

  • Conversion rate

  • Cost-per-click (CPC) / Return on Ad Spend (ROAS)

  • Follower growth, reach, and more

We also provide monthly/quarterly reports so you know how every rupee is working for your brand.

pen on paper
pen on paper

Why It Matters

Without a strategy, marketing is just noise. Our approach brings clarity, creativity, and consistency to your brand’s digital presence — helping you grow with confidence.